Gen Z is ditching boxed cereal
Cold cereal sales are down nearly 13% from 2021 to 2025, as the generation favors fresher breakfasts like eggs, fruit, or skips breakfast altogether—prompted by health trends and conscious eating choices.

Gen Z in leadership now
One in ten managers worldwide is now Gen Z—marking a generational shift as these digital‑natives start reshaping work culture.

Snapchat spills brand insights
New research highlights Gen Z’s demand for authenticity from brands—with sustainability and real stories topping their must‑have list.

‘Soft raves’ are Gen Z’s new vibe
Late-night raves? Ancient history. Gen Z is hosting morning wellness parties—a quieter, self-care focused spin on dance culture.

AI skeptics among Gen Z
A vocal subset of Gen Zers is rejecting AI tools, citing concerns over ethical use, environmental impact, and loss of humanity in interactions.

Planting seeds with memes
California’s parks and conservation teams are using Gen Z slang in viral posts to spark younger engagement—and it’s working.

Gen Z driving NYC politics
Young voters and staff are pivotal in recent mayoral campaigns, influencing messaging and turnout with a new generation’s energy.